Nokia introduces Pure UI for its products

Nokia introduces Pure UI for its products: what it means for users After 60 years, Nokia has introduced a new brand identity, changing the classic logo to a more geometric and abstract cut, signaling a change in strategy. Now Nokia has announced a new user interface for its products in its B2B and enterprise portfolio called Pure UI.

Pure is a flexible and scalable system designed for and by Nokia.







According to Nokia, the new project aims to create scalable digital products. This theme incorporates different elements and guidelines that emphasize a minimalist and "fresh" style, according to the logo unveiled a month ago, to improve user experience.

When designing the new user interface, Nokia focused on some details, such as updating the software icons, which had a typical Android look on Nokia smartphones. In Pure UI, icons and fonts have been carefully redesigned with an emphasis on flexible strokes that can be adjusted to different sizes of hardware platforms.user interface.

Nokia incorporated this new design language into various aspects of the user interface, including embedded illustrations, infographics and screenshots displaying visualized data streams. The company's focus on simplicity also includes the incorporation of abstract geometric shapes while providing customization options for ease of use and understanding.

Although Nokia users would like to see the new Nokia Pure design style on their smartphones, it is more business oriented. This design can therefore come from industrial applications. The new design is also used in a range of devices, from enterprise networking devices to wearables and smart devices.